ballyhoo
【夸大的宣传,炒作 或 虚假的兴奋】
ballyhoo 是名词和动词,通常用来描述 夸大的宣传,炒作 或 虚假的兴奋,尤其是在商业、广告和媒体中,用于吸引注意力或制造轰动。
1. 作为名词:夸大宣传,炒作
ballyhoo 作为名词时,指的是 过度的宣传或炒作,尤其是 夸大事实或使事情显得比实际更重要,目的是为了引起注意、激起兴趣或刺激购买。
🔹 常见用法:
- The movie's release was accompanied by a lot of ballyhoo, but it didn't live up to the hype.(这部电影的上映伴随着大量的炒作,但它并没有达到预期的效果。)
- The new product was launched with all sorts of ballyhoo, but it turned out to be quite ordinary.(新产品的发布伴随着各种夸大宣传,但结果却很普通。)
2. 作为动词:进行夸大宣传,炒作
ballyhoo 作为动词时,表示 通过夸张的宣传或炒作来吸引注意,尤其是通过 不切实际的宣传 来制造关注或吸引顾客。
🔹 常见用法:
- The media ballyhooed the new celebrity's arrival, making it seem like a major event.(媒体对这位新明星的到来进行了夸张宣传,使它看起来像一个重大事件。)
- They ballyhooed their product as the best on the market, even though it wasn't.(他们夸大宣传自己的产品是市场上最好的,尽管事实并非如此。)
3. 相关词汇
- hype (n.) = 炒作,夸大宣传
- There was a lot of hype surrounding the new smartphone before it was released.(新智能手机发布之前有很多炒作。)
- hyped (adj.) = 受到过度宣传的
- The hyped event turned out to be disappointing.(被过度宣传的活动最终令人失望。)
总结
- ballyhoo (n.) = 夸大宣传,炒作,虚假的兴奋
- ballyhoo (v.) = 进行夸大宣传,炒作