Data from JD.com reveals that as the Spring Festival Gala live broadcast commenced, transactions for modern Chinese-style clothing on the platform surged by 215% year-on-year, with hanfu (traditional Chinese dress) categories experiencing a 325% increase.

“根据京东的数据，春晚直播开始时，该平台上的现代中式服装交易量同比激增了215%，而汉服（传统中式服装）类别的交易量则经历了325%的增长。”